We're planning on a Reddit challenge starting this week (Wed) and running for two weeks. The ultimate goal is to get as many people to try out DuckDuckGo as possible. The subordinate goals are:

With these goals in mind, the following is the current draft of the challenge directions, which will eventually be posted at /r/duckduckgo and promoted across Reddit. All feedback is welcome (however big/small/harsh/whatever). It's already gone through several iterations (some of them with drastic changes to the structure of the challenge).

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The challenge: Try DuckDuckGo for a week -- as your primary search engine.

Whaaattt, really!?!?  Yes, change your browser default now (directions for Chrome, Firefox, Safari, Opera, Android, Internet Explorer, Omniweb, Epiphany, Conkeror).

Why, you ask? Because of real privacy (we don’t track you or put you in a filter bubble), lots of goodies, less spam/clutter, a cool logo, and gosh darnit, our founder is a redditor.

1. Make a “valiant effort” to get a bunch of people to switch to DuckDuckGo by doing one of these things (or something more creative).
1. Blog why you’re giving DDG a shot (or switched) and explain to others how-to switch like Fred Wilson did.
2. Set the default search engine on shared computers accompanied with flyer(s).
3. Go all out with a convincing inforgraphic.
4. Help DuckDuckGo get integrated into stuff like browsers and distros.
5. Make a video.
2. Post a link or photo of your effort(s). (If online, you could take screen shots.)

• 100 2-month reddit gold subscriptions for your “valiant efforts.” If there are more than 100 entrants we’ll be overwhelmed with awesomeness and will figure out some way to allocate the subscriptions with your help or just get more. If there are less, we’ll increase the subscription length accordingly.
• DuckDuckGo t-shirt (of your choosing), stickers and a 6-month reddit gold subscription awarded to the following categories (with your help deciding who should get them):
• Most creative effort.
• Funniest effort.
• Most convincing effort.
• Most impactful effort.
• Boldest effort.
• Best illustration.
• Best slogan.
• Best narrative.
• Overall winner announced online -  in our newsletter, facebook, twitter, etc. and something else cool yet to be determined and open to suggestion, such as a custom logo featured on our homepage designed by duck.co (the DuckDuckGo Community).

• Challenge runs until 11/15/2011 11:59 EST.
• Use imgur.com for all image hosting.
• Please post independent images/links as top level comments.

• Haven’t I seen you on reddit before? - Yes, I (the founder) am a redditor. I did an AMA, and we’ve done a bunch of self-service ads.
• reddit approval - Yes, we have received approval for this contest from reddit. I swear :)