Most of the privacy policies of the third-party tracking companies state that Opting-Out (through NAI, selectout, or on their own website) will prevent the data from being retargeted/sold/whatever. Not necessarily that tracking itself will stop, so wouldn't tracker opt-outs still be an effective measure? I have been working with a number of them, and the whole point in having an Opt-Out cookie that expires (as most of them do) is to be able to retarget in the future while respecting their Opt-Out wishes for 1 week, 2 weeks, whatever the length of time is. Do Not Track on the other hand is something that is completely useless at the current time because it is optional. So I would think though that an actual Opt-Out cookie is still effective in securing privacy if even for just a couple weeks while the cookie lasts.

(I'm not trying to fight my case, just trying to learn more through this so I can build a better service moving forward).
posted by [Old Forum guest] • 5 years and 11 months ago Link

Right--the general gist is, you're still being tracked, they're just not targeting ads at you based on the information they collect. 


DuckDuckGo Community Manager
posted by zac Staff5 years and 11 months ago Link