I'd love to know everyone's experiences, but I personally find 0-click the easiest to explain and excite people. 
posted by yegg Staff7 years and 7 months ago Link

Yes, Zero Click is a good word.  Most normal people have a challenge grasping the bang feature.  If you give them the !bang for Google or IMDB, they might say, "Why can't I just go to Google or IMDB?"
posted by [Old Forum eric.leebow] • 7 years and 7 months ago Link