Here are my current thoughts.

Old logo
 -- Like duck part; don't want to change it.
 -- Century Gothic (old font) was at one point pervasive throughout the site, but now this is its only place left, so it could use an upgrade.
 -- Like how it maintains some professionalism with the logo. I actually get a lot of complaints the site is too childish, and this really helps it I think. In case you never saw it, this was the old old logo.

New Green
--Don't see much difference on my laptop (can tell more on my desktop w/ big monitors).
--Agree that if it is bolder, lighter makes more sense.
--So good with this change.

--Would like to see some mockups with those other fonts.
--The Futura one looks pretty good, but is too stretched vertically.
--Like the curvature on the 20th cen. but agree there is something less clear about it.
--Like the bubble font, but think it is too childish given we're already pigeonholed in that area.

Red text
--Think by itself it looks pretty good, but with the logo it seems too much and takes away some of the professionalism. Still prefer black.
posted by yegg Staff8 years and 4 months ago Link

Futura and 20th Cen are VERY similar. The biggest difference is the height.

20th Cen has a Light Version which would looks something like this:

(Tw Cen Light test without font borders)

I'll see how it looks in Illustrator with added borders when I get home (It'll be slightly bolder, a lot like normal Futura but with less vertical stretching).


(Tw Cen Light, old green)

It's more clear than the regular Tw Cen, and the thickness can be adjusted.
posted by [Old Forum mrmagical] • 8 years and 4 months ago Link