The logo isn't bad, GAP's redesign was bad.. a few others come to mind (without namedropping a massive list.. but if you do want one, go to Creative Bloq and find their list). The logo for DuckDuckGo is awesome that uses a colour scheme which is very clever and links in with their whole statement. Orange has the pyschologogical effects of warmth, SECURITY, passion and fun. The main duck looks cool anyway and draws the eye more so than Google, I'd rather have a duck then different coloured letters. The logo is very cleverly designed and I love it! (especially the orange).
posted by IBTrey 4 years and 15 days ago Link