I feel like dedicated users at some point go into set up to change appearance prefs etc and the turn off adds if they desire. It takes a few seconds, and only once if you save your prefs. I personally find the DDG ad format to be really non invasive however. Having it on as default made me aware how non intrusive they are - and so left them on. If they had been off as default I never would have realized this.

I find having the option to turn them off really civilized.
posted by thobby 3 years and 10 months ago Link