Yes, "Ducks Don't Suck," but "suck" is a negative word, making the recipient unconsciously associate negative things with the product.

Right now, "Google tracks you, we don't" is good (though the first clause is negative), but it defines DDG by what Google isn't.

The young Google spent a long time devising a slogan. Their original one was "The Little Search Engine That Could" (wow). There is some debate about who invented "Don't Be Evil," but one day they were brain-storming for company mantras and one employee thought that the list that they had come up with, including "don't be late for meetings" and "be nice to others" was lame. He spoke up and said "don't these all fall under Don't Be Evil?" Everyone but the work-place designers hated it, so those designers began putting it everywhere (on white-boards, on cubicle walls) until it slowly became the internal slogan.

Then one day, Eric Schmidt, then the CEO, accidentally let the slogan slip during a press conference and Google hasn't heard the end of it since.

How about "DuckDuckGo - The Answers Search Engine."

posted by MyUser 3 years and 8 months ago Link

Ah that's a cool bit of info about Google.

I just think that the current slogan is fairly long - "DuckDuckGo. The search engine that doesn't track you.".

I do really like "DuckDuckGo - The Answers Search Engine.", except that every search engine gives you answers, and so we need to separate ourselves from the crowd -What makes us better?

I have never thought about the subconscious association with negatives in "Ducks Don't Suck", too.

Also, Duck Duck Go doesn't appeal to a very wide audience, and so I believe that the slogan should include the wider audience. Some may not know what a search engine is, or the repercussions of being tracked by Google, this is why we need a slogan to make Duck Duck Go appeal to more people by including, in a few short words, the money Google makes off their privacy.

Not this exactly, but " DuckDuckGo - We don't sell your privacy. "
Something along those lines I think would be more suitable for the point they are trying to get across, although it still has the negative.

Another problem may be that people don't know how Google actually tracks them. So maybe it could be:

"DuckDuckGo - Search the web on incognito mode"

Natural Artesian Water.
posted by <hidden> • 3 years and 8 months ago Link
True. (DDG of course gives you Instant Answers, but the general public doesn't know that).

I like the idea of "search the web on incognito mode" but I think it needs to sound a bit better. (The reference to Google Chrome always irks me; Firefox had Private Browsing first!)

Love the ideas,
posted by MyUser 3 years and 8 months ago Link
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posted by <hidden> • 3 years and 8 months ago