What do people do when they want to reach a popular website? Some of them type in the address in the address bar of their browsers. But most of them nowadays prefer (or just don't know any other way than) to type the name of the site in their search box and then click on the first link. Such queries are usually called "navigational" (as opposed to "informational").
As DDG becomes more popular with the mass users I bet it gets more and more navigational queries. Just as Google most frequent queries list is dominated by searches like "facebook", "yahoo" and "google" (sic!) DDG should get a lot of the same queries.
What DDG could do is provide rich answers to these popular queries via IA system.
The most obvious way to enrich such answers is sitelinks. Sitelinks are useful for one very simple reason: they allow users to save clicks. When searching for "yahoo" a user should be able to directly click on "Yahoo Mail" instead of first going to yahoo.com and then clicking on "Mail" there. Sitelinks should be generated automatically but that is an expensive feature. It could be very well underway but IAs provide a very cheap means to an end.
Another way to enrich navigational answers is embedded search boxes. The also save clicks. "yahoo" result should contain a search box that will allow the user to directly initiate search on Yahoo saving one click. The same goes for Google, Bing, Amazon, Twitter, Facebook etc. Example: http://www.bing.com/search?q=google
There's a very rough prototype (30 mins of work) of a Goodie that provides some example sitelinks and search boxes for queries "google" and "facebook" here: https://github.com/kappa/zeroclickinfo-g...
See attached screenshots.
This will need a lot of designer love and little programming. But it could be very useful and worth the effort.
What do you think?
It would also be interesting if anyone from the team could check if such navigation queries are already popular on DDG and rising or not yet.